The Email Marketing Strategist is responsible for creating, overseeing and implementing email and text messaging marketing strategies and campaigns that drive the reputation and growth of the nation’s #1 overall mortgage lender and Detroit’s fastest growing company, UWM.

In this role, you’ll leverage your digital marketing expertise to help us manage and optimize our email channel – from developing platform strategy to defining journeys, writing content, and managing the execution and performance of single-sends, campaigns and journeys. You’ll collaborate daily with our highly talented marketing team, tech implementation team and other stakeholders. And you’ll participate in digital marketing thought leadership, helping us define new opportunities, approaches and goals.

If you are a strategic thinker who is also a doer that loves bringing ideas to life, who naturally stays at the forefront of industry trends and is compelled to understand the why behind what works and what doesn’t, this may be the perfect opportunity for you!

• Leading email content and campaign strategy, including SMS, MMS and audience journeys
• Identifying content needs and developing email editorial calendars
• Writing, editing and developing new and updated assets in collaboration with the creative team – including coordinators, designers, copywriters and videographers
• Brainstorming and actualizing new and optimized content and delivery ideas and extensions based on interactions with business leaders and subject matter experts
• Researching email best practices, competitive campaigns, SEO and market trends
• Assisting in QA and deployment
• Monitoring, analyzing and reporting on performance; collaborating with our analytics team on regular testing plans and preparing data-driven recommendations for ongoing optimization of messaging and automations
• Auditing content, audience segmentation and marketing automations and updating as needed

• 4+ years of relevant work experience in digital content marketing, email development and/or marketing automation
• Solid understanding of email marketing strategy, processes and tactics
• Excellent and proven writing and editing skills; effective verbal communicator
• Curious, innovative fast learner who is willing to bring new ideas to the table
• Self-starter with excellent project management, problem-solving, teamwork and collaboration skills; strong sense of/pride in ownership
• Analytical; able to interpret and translate data into insights and actionable recommendations
• Experience with Marketing Cloud (ExactTarget), Pardot or similar platforms
• Knowledgeable the latest email marketing trends and tools
• Bachelor’s Degree

Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.

 

It’s no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.

 

From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here.

 

More reasons you’ll love working here include:

• Paid Time Off (PTO) after just 30 days
• Additional parental and maternity leave benefits after 12 months
• Adoption reimbursement program
• Paid volunteer hours
• Paid training and career development
• Medical, dental, vision and life insurance
• 401k with employer match
• Mortgage discount and area business discounts
• Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
• Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon 
• Gourmet cafeteria featuring homemade breakfast and lunch
• Convenience store featuring healthy grab-and-go snacks
• In-house Starbucks and Dunkin
• Indoor/outdoor café with Wi-Fi

All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer. By selecting “Apply for this job online” you provide consent to UWM to record phone call conversations between you and UWM to be used for quality control purposes.