UWM

Social Media Strategist I

Business Unit
United Wholesale Mortgage
Location
US-MI-Pontiac

 

The Social Media Strategist helps drive the growth of the wholesale mortgage channel through developing social strategies and leading content coordination of our BeAMortgageBroker.com and FindAMortgageBroker.com social media channels. This role also develops and coordinates monthly social media content our clients post in order to help them grow their business.

 

As a Social Media Strategist, you'll play an active role in coming up with new on-brand topics/ideas in alignment with our social media strategies, with a primary focus on paid campaigns. The ideal candidate is someone who is driven, takes initiative, and really understands how to think strategically. 

WHAT YOU WILL BE DOING

  • Own the strategy, set-up and execution of paid social media campaigns to generate leads (incorporate advanced targeting, including first-party data)
  • Own the creation of monthly content calendars and provide creative direction to achieve business goals and ensure that all content remains on-brand
  • Create post copy for social posts using each brand voice
  • Manage all social media channels (Facebook, LinkedIn, YouTube) by publishing updates, handling reputation management and engaging with fans
  • Routinely monitor social metrics to gauge post performance and provide insights, recommendations and optimizations
  • Routinely research emerging social technology, newsfeed algorithms, trending pop culture, etc. to keep our brands at the forefront of the social universe
  • Align with the brand teams to make sure messaging stays on target, collaborating on new ideas and campaigns

WHAT WE NEED FROM YOU

  • Bachelor’s Degree in Marketing/Advertising or related field
  • 2-4 years experience in social media or digital execution (please provide examples of your experience developing social content/strategies)
  • Experience with Paid Social preferred
  • Experience with building a social campaign from scratch
  • A desire to understand and impact a wide variety of marketing efforts
  • Strong project management skills with the ability to balance multiple projects in a fast-paced, deadline-driven environment
  • Operates efficiently in a dynamic environment and can switch focus based on company priorities
  • Collaborative mindset, works well on a team

THE PLACE & THE PERKS

Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.

 

It’s no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.

 

From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here.

 

More reasons you’ll love working here include:

  • Paid Time Off (PTO) after just 30 days
  • Additional parental and maternity leave benefits after 12 months
  • Adoption reimbursement program
  • Paid volunteer hours
  • Paid training and career development
  • Medical, dental, vision and life insurance
  • 401k with employer match
  • Mortgage discount and area business discounts
  • Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
  • Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon 
  • Gourmet cafeteria featuring homemade breakfast and lunch
  • Convenience store featuring healthy grab-and-go snacks
  • In-house Starbucks and Great Lakes Coffee Roasting Company
  • Indoor/outdoor café with Wi-Fi

DISCLAIMER

All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer.

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