Email Marketing Specialist

Business Unit
United Wholesale Mortgage


The Email Marketing Specialist is responsible for developing and executing email and text message campaigns that drive the reputation and growth of the nation’s #1 wholesale mortgage lender and Detroit’s fastest growing company, UWM. 


In this role, you’ll be responsible for building and sending emails, developing and testing subject lines, maintaining quality control and analyzing campaign performance. You’ll have the opportunity to work with a highly talented marketing team and other business stakeholders to fulfil our emails needs, while balancing out the overall marketing calendar. 


  • Coordinating the creation of assets with the creative team to ensure on time delivery according to the marketing campaign calendar 
  • Working collaboratively with Digital Analysts and Brand Strategists to ensure the right message is delivered to the right audience 
  • Building, testing and sending email, SMS and MMS messages 
  • Testing and optimizing subject lines in recurring campaigns 
  • Providing ongoing measurement and analysis of email campaigns; Prepare data-driven recommendations for ongoing optimization of messaging and content 
  • Staying informed on email marketing trends, changes in browser capabilities and multimedia development standards 
  • Working closely with the Email Marketing Team to support automated marketing campaigns 
  • Identifying content needs and developing/writing content 


  • Two years of experience in Salesforce Marketing Cloud (or ExactTarget) or similar platforms 
  • Solid understanding of marketing processes and tactics (ex: A/B testing) 
  • Analytical skills with the ability to interpret and translate data into actionable steps 
  • Curious, innovative and fast learner who is willing to bring new ideas to the table 
  • Excellent project management, teamwork and communication skills 
  • Strong verbal and written communicator 
  • Knowledge of HTML, CSS, SQL preferred 


Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.


It’s no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.


From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here.


More reasons you’ll love working here include:

  • Paid Time Off (PTO) after just 30 days
  • Additional parental and maternity leave benefits after 12 months
  • Adoption reimbursement program
  • Paid volunteer hours
  • Paid training and career development
  • Medical, dental, vision and life insurance
  • 401k with employer match
  • Mortgage discount and area business discounts
  • Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
  • Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon 
  • Gourmet cafeteria featuring homemade breakfast and lunch
  • Convenience store featuring healthy grab-and-go snacks
  • In-house Starbucks and Great Lakes Coffee Roasting Company
  • Indoor/outdoor café with Wi-Fi


All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer.

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