Salesforce Marketing Cloud Specialist II

Business Unit
United Wholesale Mortgage


The Salesforce Marketing Cloud Specialist is responsible for developing and executing email, marketing automation campaigns and customer journeys that drive the reputation and growth of the nation’s #1 wholesale mortgage lender and Detroit’s fastest growing company, UWM.

In this role, you’ll leverage our data and technology to build and send emails, develop, document and implement journeys, and solve key communication challenges. You’ll collaborate with the marketing automation team (as well as other stakeholders) to optimize and the Salesforce Marketing Cloud ecosystem, maintain quality control and analyze campaign performance.

If you love digging into the details, enjoy learning and growing with a supportive team of experts and thrive in a collaborative environment, this may be the perfect opportunity for you!


  • Developing and managing configurations within Salesforce Marketing Cloud
  • Championing compliance standards (i.e., CAN-SPAM and CASL) and best practices around analysis and requirements
  • Managing data extensions, data feeds, segmentations and integrations with Salesforce and our other data and technology platforms; problem solving integration issues
  • Building, testing and sending email, SMS and MMS messages and marketing automations
  • Ensuring assets delivered by the creative team match campaign specifications and delivery timeframes
  • Providing ongoing measurement and analysis of email campaigns; preparing data-driven recommendations for ongoing optimization of messaging and content
  • Problem solving with a high attention to detail
  • Proactively researching and making recommendations regarding new features, email marketing trends, changes in browser capabilities and multimedia development standards; ensuring best practices are followed and updated as needed
  • Act as a SME on Salesforce Marketing Cloud for internal teams and developer


Must Have Qualifications:

  • Three+ years of experience developing emails and journeys in Salesforce Marketing Cloud, including Journey Builder, Automation Studio and Email Studio (or at least one year in Marketing Cloud with three+ years using similar systems) 
  • Knowledge of HTML, CSS, SQL and AMP Script with experience in email coding optimization 
  • Solid understanding of marketing processes and tactics and email best practices (ex: A/B testing, data cleaning) 
  • Analytical skills with the ability to interpret and translate data into actionable steps 
  • Curious, innovative and fast learner who is willing to bring new ideas to the table 
  • Excellent project management, teamwork and communication skills 
  • Strong verbal and written communicator 

Nice to Have Qualifications:

  • Salesforce Marketing Cloud email certification preferred, Interaction Studio experience a plus 


Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.


It’s no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.


From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here.


More reasons you’ll love working here include:

  • Paid Time Off (PTO) after just 30 days
  • Additional parental and maternity leave benefits after 12 months
  • Adoption reimbursement program
  • Paid volunteer hours
  • Paid training and career development
  • Medical, dental, vision and life insurance
  • 401k with employer match
  • Mortgage discount and area business discounts
  • Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
  • Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon 
  • Gourmet cafeteria featuring homemade breakfast and lunch
  • Convenience store featuring healthy grab-and-go snacks
  • In-house Starbucks and Great Lakes Coffee Roasting Company
  • Indoor/outdoor café with Wi-Fi


All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer.


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