The Marketing Automation Specialist is responsible for developing and executing email, marketing automation campaigns and customer journeys that drive the reputation and growth of the nation’s #1 wholesale mortgage lender and Detroit’s fastest growing company, UWM. In this role, you’ll leverage our data and technology to build and send emails, develop, document and implement journeys, and solve key communication challenges. You’ll collaborate with the marketing automation team (as well as other stakeholders) to optimize and the Salesforce Marketing Cloud ecosystem, maintain quality control and analyze campaign performance. If you love digging into the details, enjoy learning and growing with a supportive team of experts and thrive in a collaborative environment, this may be the perfect opportunity for you!
The Marketing Strategist is responsible for the development, execution and evaluation of integrated marketing and communication strategies to support the growth of our business (United Wholesale Mortgage) and the wholesale mortgage lending channel. This role will also be responsible for the day-to-day management of initiatives and tactics to deliver on those strategies. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, brand strategy, digital strategy, planning, reporting and a heavy emphasis on content creation. You’ll work in partnership with internal teams across disciplines, existing and prospective clients and industry partners to confidently and consistently define business needs, identify critical content and marketing support gaps, and develop relevant solutions across channels and platforms - including digital, website, email, social media, video, collateral, presentations, paid media, PR, branding and more.
United Wholesale Mortgage
Connect With UWM!
Not sure what to apply for? Connect with us to speak with a Recruiter and explore opportunities!